Why With Humans?
- Dominique Hind

- Aug 4, 2021
- 2 min read
Updated: Sep 14, 2021
I saw a big gap in the market.
HR departments have helped raise the conversation about people, but we’ve got to keep pushing.
Pushing for purpose.
Pushing for flexibility.
Pushing for better.
My greatest joy in growing our last business, WiTH Collective, was seeing people grow and reach their potential.
Making sure they left better and more skilled than when they came in.
Understanding their goals, both personally and professionally, and working to achieve them.
Helping them map out their careers with us and beyond.
The growth we saw in the business (and results) when people understood more about themselves, their team and how they worked better together was priceless.
I loved it when a team became more dynamic and effective.
Something as simple as giving them a common language.
A language where they could communicate, assess and predict how to have better interactions with the team and their clients helped ease the pressure of delivering more.
We used a common language of Whole Brain Thinking and Herrmann Brain Dominance Instrument (HBDI). A lens that they could solve business, client and personal problems.
It gave them a way to understand themselves, their team and their clients.
It helped them understand their natural thinking preferences and where they went under pressure, where so many people are at the moment.
I love seeing people understand each other and the role that they all played in reaching new limits.

Before I launched, With Humans, I spent a lot of time talking to other business leaders and they uniformly told me that they all needed help in this space.
They needed help with their people and making sure they had systems to support them.
From their initial recruitment to onboarding to performance management to training middle management to profiling their teams to developing a culture that drove purpose and high performance.
Managing people takes time, especially if you it right.
But, it takes more time if you ignore it.
High churn, knowledge loss and difficulty forming a strong culture.
Justin Hind (my husband) and I have had many conversations about what makes a business successful.
We’re big believers that most companies only have two assets: their brand and the people that help build it.
My mission, and With Human’s, is to help individuals understand what they bring to the table each day, how teams understand each other, how businesses develop better human strategies and how that drives overall company success.
So they can all succeed together.




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